Demo of Using Dood Me Co

Supporting from Youtube: http://www.youtube.com/watch?v=IphTJHiKGos

農夫FAMA X 嘟嘟碼 dood me co (QR code/2D bar code) TVC 廣告

supporting link from youtube: http://www.youtube.com/watch?v=5BL1q4Qpq6Y&translated=1

The Adv & Disadv of Using Dood Me Co

Advantages of Dood Me Co?

1) Anytime & Anywhere & Anybody
For User: Anybody can install the Doo Me Co at anytime when paid. Marketing message can be shown in local languages that everybody in different countries can read through as well. Then, when consumers found the code from printed media, they also can capture the code for reading the extra information with no time limited. It enhanced access to website away from home as well.

For Sellers: They can keep selling their products in 24hrs when the interested parties are found; the cost is fixed but message can last for longer. Also, the print media can be distributed to consumers at anywhere e.g convenience shops, hawkers, MTR stations that the marketing message can be disclose to consumers at anywhere.

2) Time & Cost Reduction for Users
The user only pay with less than hundred dollar to download the reader for decoding that it will shorten the total searching time on internet manually.

3) Raised the Marketing Message Effectiveness
When the users take action, it means they are interested in the article that the marketing message can send to user via the code directly. At the same times, the effectiveness for marketing promotion is raised since potential consumers can read the messages directly and it can last for longer time in consumer minds than other types advertisements at all.

Disadvantages of Dood Me Co?

1) Distribution Channel is Narrow
Only print media can be found for Dood Me Co that may cannot be reach mass public and some target audience.

2) Limited Service Provider
In Hong Kong, this service is only provided by 3 Hong Kong that most of the mobile users cannot try this new technology.

3) Extra Production Cost
Since the marketers spent on print advertisement to promote their products already, but extra money need to spend if place the Dood Me Co on its print adv. Since they need to provide more and new information and message to consumers.

International Case Study in Mobile Marketing - Dood Me Co

Dood Me Co


Dood Me Co is a 2D Barcode technologies developed by 2DiC in partnership with Hutchison Telecommunications (3 Hong Kong), and New Media Group. It is not only breaks through the traditional reading but also creates a new page between print media and consumers as well. It makes the print media becomes interactive, interesting, informative and shareable.


When the users downloaded the Dood Me Co Reader to their mobile phone (with camera), captured the code, decoding software reads the encoded information and prompts your phone's browser to visit the URL contained in the 2D barcode. Additional information like pictures, video, images, songs and text that can be read through in once. It reduced the time for typing, searching on the internet via the mobile at all. Dood Me Co is popular in different countries (e.g. Japan & HK) and we can find it from different teenager magazines easily, such as 新 Monday, 新假期.


The content of Dood Me Co not only for advertisment, but also for news, lucky draws, photo, movie, MTV, etc. It will provide a new platform for users to reach different kinds of information and marketing message beside internal but through the printed media.


Supporting information: http://www.doodmeco.com/#; http://www.doodmeco.com/images/news_01.jpg