Hong Kong, where a city owed the most no. of mobile phone in the world. More than 1777 mobile phones are owned by each 1000 HK people (until Jan 2010).
Mobile phone being one of the most important communicating tools in the world that people can connect with others via this device at anytime and anywhere. Mobile marketing will being a potential promotion platform for advertising products and services to consumers privately, directly, effectively.
Mobile marketing is adopting the mobile platform to distribute the advertising message consumers via the network. Mobile marketing not only talking about text but also images, audio and video. Mobile marketing included SMS, MMS, mobile games, web pages, bluetooth and infrared etc. for presenting the message to consumers. Mobile marketing can send out to target consumer within a second with immeidate effect and last for longer period of time. The production cost and running cost is much lower than other visual marketing tools, e.g. magazine, TV, etc.
Supporting information: http://zh.wikipedia.org/w/index.php?title=%E6%89%8B%E6%8F%90%E9%9B%BB%E8%A9%B1&variant=zh-hk
Mobile marketing is adopting the mobile platform to distribute the advertising message consumers via the network. Mobile marketing not only talking about text but also images, audio and video. Mobile marketing included SMS, MMS, mobile games, web pages, bluetooth and infrared etc. for presenting the message to consumers. Mobile marketing can send out to target consumer within a second with immeidate effect and last for longer period of time. The production cost and running cost is much lower than other visual marketing tools, e.g. magazine, TV, etc.
Supporting information: http://zh.wikipedia.org/w/index.php?title=%E6%89%8B%E6%8F%90%E9%9B%BB%E8%A9%B1&variant=zh-hk
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